Taking on a limited number of engagements

Four decades in technology. Still happy to help.

I'm winding down into retirement, but I still take on a small number of advisory and coaching engagements — short, focused, and worth my time and yours. If you've worked with me before, or think we should, let's talk.

What I help with

Where I can be of service

01

Coaching & developing people

Helping your leaders and managers grow. The honest, direct guidance that's hard to come by once you've reached the top — delivered one-to-one, with the candor and care I've spent a career refining.

02

Adopting AI

Figuring out where AI genuinely moves the needle for your product and your teams — and how to adopt it deliberately, without the hype. Practical, grounded guidance on what to try, what to skip, and how to bring people along.

03

Software & engineering challenges

Untangling hard problems in software product and engineering — architecture, delivery, team structure, and the decisions that quietly stall in between. I've sat in those chairs, from engineer to the C-suite, and I can help you see the path through.

David Alison
David Alison Advisor & Coach · PotensMentor
About me

A career spent in the room where it's hard.

I've spent over four decades in technology — from engineering to the C-suite, and most of the last twenty five years as an entrepreneur and investor. I've held roles from team management to directorships, senior VP, and C-suite positions, and I've seen a wide spectrum of leadership styles up close.

My own style was shaped by the full range of it: failed ventures and successful equity events, personal tragedy and the joys of family and community. Through all of it, the quality of the journey came down to the people in my life.

For most of my career, helping in a real way meant a longer-term commitment. Stepping back has changed that. Now it can be a few hours here and there — a conversation when you're stuck, a second set of eyes on a hard decision, a steady sounding board for you or your team.

I don't need the work — I do it because I care about people and like being genuinely useful. If that's the kind of help you're after, let's talk.

Certified Executive Coach (2019) Trained through the ICF-accredited Center for Executive Coaching.
Let's talk

If the timing's right, I'd love to hear from you.

No commitment, no pressure — just an honest look at whether I'm the right person to help.

Book time with me